The Obligatory Autobiographical Bit

Oh, hello there.

This Substack is, at its heart, a rather splendid little confessional—a peepshow of the mind, if you will—wherein the riotous carnival of my thoughts pirouettes, preens, and occasionally pratfalls for your amusement.

I began blogging in 2004, a time when the internet still had the whiff of adolescence about it, all dial-up modems and reckless optimism. Two decades (and a few existential crises) later, I find myself drawn back to the page, if only to prove that one can, in fact, teach an old dog new tweets.

Born under the Brazilian sun (which explains both my relentless cheer and my deep suspicion of snow), I am—by some miracle of paperwork—a journalist by training, an MBA-branded marketeer by necessity, and a Doctor of Cinema and Media Studies by UCLA’s generous grading policies. For the past quarter-century, I’ve ricocheted through the digital cosmos like a caffeinated pinball: marketing, apps, VR, AI—oh my! I’ve watched technology evolve from clunky beige boxes to devices that now whisper sweet nothings to us in binary.

But my true fascination? People. The messy, glorious, contradictory lot of us. How we gather, how we tell stories, how we insist on falling in love with flawed systems and each other.

So, welcome. Stay a while. Peruse the wares. If something here sparks a thought, stirs a memory, or provokes an indignant "Well, I never!"—then my work here is done.

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